Consumer Psychology and Behaviour Design

The Role of Emotions in Experience Design

Gary van Broekhoven

Published on: 09/11/2024

Experience design is a powerful tool. It shapes how we interact with products, services, and even each other. But what role do emotions play in this process?

Consumer Psychology

Most Relevant Biases For Designers And Marketers

Gary van Broekhoven

Published on: 17/10/2024

Ever wondered why you see a £300 sale price as a bargain, or why that sleek phone seems flawless after you've purchased it? In this blog, we dive into the fascinating world of decision-making biases—from anchoring bias to the decoy effect, these mental shortcuts can shape our purchasing habits, social interactions, and even how we perceive brands. 💡 Learn how biases like loss aversion, the bandwagon effect, and the halo effect influence everything from choosing data plans to evaluating product quality. Plus, discover how marketers and designers leverage these biases to sway consumer behavior. 👉 Read on to better understand the forces at play behind your everyday choices and become a more informed decision-maker!

Consumer Psychology

Understanding the Basics of Behavioural Design

Gary van Broekhoven

Published on: 07/10/2024

Unlock the power of behavioural design—a fusion of psychology, design, and behavioural economics. Learn how it shapes decisions, improves health, and influences consumer behaviour. Discover its ethical use in guiding choices.

Behaviour Design